Electrification Café:
Crafting a Distinctive Industrial Brand

A strong and consistent brand identity is crucial for effective communication and customer engagement. For Electrification Café, key brand keywords—industrial, classic, and edgy—served as the foundation for creating a unique and memorable visual identity. This approach aimed to reflect modern innovation while honouring traditional craftsmanship.

Meld Design and Production was tasked with developing a striking and cohesive brand identity for Electrification Café. The project involved creating a memorable logo and accompanying graphics that incorporate elements such as coal, steam trains, and electrical wires. The goal was to differentiate Electrification Café from competitors and establish a distinctive and recognisable brand.

The process began with defining the brand’s core keywords to guide the visual identity. We utilised materials like metal and leather, and employed bold typography and impactful colours to embody the industrial, classic, and edgy themes. The creation of iconic graphics, including a coal illustration and steam train, reinforced the brand’s industrial aspect and allowed for flexibility in future marketing efforts.

Despite tight deadlines, the team successfully delivered a cohesive and visually appealing branding package. The use of industrial-themed illustrations and attention to detail resulted in a memorable brand identity that aligns with Electrification Café’s values. The final branding effectively differentiates Electrification Café from its competitors and supports greater brand loyalty and recognition.